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Abstract: This 16 page paper is a research proposal to investigate why a football team that is performing well may still be seeing a decline in ticket sales. There is a great deal of literature that associated the demand for tickets with performance levels and outcome uncertainly. There is also a smaller level of studies that has identified other factors, such as ticket cost, weather, day of the week and employment status may also impact on attendance. This paper proposes primary quantitative research with casual fans of a football club to assess what influences are impacting on the attendance in order to develop a simple but comprehensive model of influences. The bibliography cites 15 sources.
Catagory: Issues In Coaching
Subcatagory: Sports & Issues In Sports Management
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